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Experience
Work
Awards
Education
Contact
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EXPERIENCE
ADBAT Digital Strategy and Consulting | Strategist | Jan 2010–Present
Working as head of digital research and social media monitoring, for
clients such as TAM Airlines and CVC Group.
CUBOCC | Digital/Social Media Planner | Jan 2009-Oct 2009
Worked on the social media team, with a focus on strategies and metrics,
for clients such as AXE, Degree Men, Doritos, Ruffles, Google and Samsung.
LiveAD | Digital Planner | May 2007-Dec 2008
Worked on the inception of the agency's planning department, working
alongside creatives in creating digital strategies for clients such as
Google, Nike Running, 20th Century Fox, Kellogg's and TV Globo.
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WORK
One Thousand Casmurros - TV Globo
In celebration of Machado de Assis' centennial, TV Globo created a
5-episode miniseries of Dom Casmurro. Our challenge was to generate
interest and anticipation among a young audience used to downloading
foreign TV series over the internet. For that, we created a digital
platform where people could get engaged with the original text and
create buzz about the launch. You can check the actual site here.
Rexona Energizing X Race - Unilever
This was an advergame we created for Rexona/Degree Men, based on
its TV commercial. Also, the 10 players better ranked were invited to
an actual race with modified shopping karts on a racing track built on
the parking lot of a mall in São Paulo. You can check the actual site
here (in Portuguese,
and requires Unity Web Player to play).
AXE Music Star - Unilever
You can check the case study for this work over at CUBOCC's website,
just click on the cross. And for a closer look at the advergame that
gave a limousine to the winner, just head over to Aquiris' case study.
Google Maps Brazil
While people already were familiar with the product, Google needed
a way to properly mark the launch of Maps in Brazil, with local maps
and an interface in Portuguese. So, instead of trying to reinvent the
wheel, we decided to play with this familiarity.
Rexona Tuning Race - Unilever
Another advergame we created for Rexona/Degree Men. This one was
for Unilever Global, so there's a version in English, but you'll still need
Unity Web Player to play.
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AWARDS
Gold - Cannes - One Thousand Casmurros
Gold - El Ojo de Iberoamerica - One Thousand Casmurros
Bronze - El Ojo de Iberoamerica - Rexona Energizing X Race
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EDUCATION
Universidade Federal do Rio Grande do Sul
Bachelor's in Communication Studies - Journalism
Porto Alegre, Brazil
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CONTACT
Solon Brochado
Mobile: +1 303-502-6889
e-mail: solonbro@gmail.com
Al. dos Maracatins, 1011/51
São Paulo,SP 04089-013
Brazil